Reimagining Waste Tracking and Reduction: An Interview with Jamie DelliSanti


I was not long ago interviewed by NACS (National Affiliation of Ease Shops) Journal on how Rubicon® is reimagining monitoring and reduction in the waste and recycling field.

NACS, a foremost world trade association devoted to advancing comfort and fuel retailing, serves as a trusted advisor to more than 1,300 retailer and 1,600 provider users from more than 50 countries. Established in 1961, NACS is a member-driven business led by a 29-member Board of Directors comprised of convenience vendors of all sizes from all about the world.

Right here is my interview from the November 2022 concern of NACS Magazine:

NACS: Why is it vital to keep track of waste diversion throughout various areas?

Jamie DelliSanti: Squander diversion monitoring across an overall portfolio is crucial to capturing ALL information relating to squander packages and diversion rates. Delivering consolidated data and increased visibility into that information is important, particularly for consumers these kinds of as retail chains with hundreds of destinations across the country, as it drives additional informed decision-building close to squander and recycling packages, which in switch moves the needle towards enhanced diversion metrics on a huge scale. Rubicon streamlines this facts into 1 centralized platform that supplies buyers with a finish look at of their full waste and recycling procedure.

Furthermore, enhanced visibility into waste management at a macro amount indicates increasingly efficient action taken toward diversion across places. Shoppers can be certain that all places are participating in and driving elevated diversion stages and identify if specific areas will need different services offerings to enable them fulfill their diversion ambitions.

NACS: How does this lead to ESG or company sustainability ambitions?

JDS: Waste diverted from landfills (waste diversion) is a crucial data position applied in reporting on in general ESG goals, particularly for the E (environmental). Corporations with ESG goals—particularly all those targeted on “The E”—must look at all areas of their small business to establish adjustments that produce measurable effects, these types of as squander diversion and reduction of carbon offsets.

To reach these plans, substitute waste answers want to be carried out. These incorporate, for example, regular recycling procedures, organics systems, e-squander, reusing tough-to-recycle goods and overall aim on circular overall economy procedures to hold substance out of landfills. In a round financial state, products no for a longer time have an close of everyday living. When a product is no for a longer period valuable in a single process, it doesn’t come to be squander but alternatively results in being a valuable input in a independent process. Firms are essential in driving widespread consciousness and adoption of this kind of tactics.

NACS: What is Rubicon’s value proposition—what sets you apart from other businesses?

JDS: At Rubicon, we are on a mission to close squander. Not just actual physical waste that organizations, governments, and other organizations produce in their each day functions, but wasted time, funds, and electricity. Our work is driven by a dedication to keep waste out of landfills and to create a circular economic system through recycling and reuse. We help our companions find financial value in their waste streams and confidently execute on their sustainability objectives.

Rubicon focuses on acquiring software package answers that provide new transparency to the waste and recycling industry—encouraging customers to make knowledge-driven choices that direct to more productive and productive operations, as very well as additional sustainable results. Our RUBICONConnect™ portal is a a person-quit-shop for waste collection transparency, diversion reporting and price tag personal savings.

Moreover, Rubicon does not possess garbage trucks, landfills, or any other waste selection belongings. Alternatively, Rubicon partners with about 8,000 community and regional squander haulers, which will allow us overall flexibility to make decisions in the finest interest of our prospects.

In August, Rubicon mentioned on the New York Stock Trade (NYSE: RBT). Turning into a publicly traded firm is a large step ahead for Rubicon that will elevate its platform and solutions, when accelerating our mission to finish waste via the reimagining of the squander and recycling group.

NACS: What is the long run of waste monitoring and waste reduction?

JDS: The application of know-how in the squander and recycling place will carry on to develop with the demand for visibility as it applies to squander tracking and reduction. I imagine the increased aim on sustainability will demand suppliers to continually provide choice alternatives to the conventional trash-to-landfill product, positioning increased content quantity into the circular economy.

This job interview at first appeared in the November 2022 problem of NACS Journal.

Jamie DelliSanti is Senior Strategic Account Executive at Rubicon. To keep in advance of Rubicon’s bulletins of new partnerships and collaborations all around the globe, be sure to stick to us on LinkedInFacebook, and Twitter, or contact us today.

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